Monica Novoa

Director of Define American

Mónica Novoa is the director of Define American, a campaign that seeks to elevate the conversation around immigration. She creates and manages partnerships and alliances to expand cultural and media influence, public education and campaign reach.

Previously she was at the Applied Research Center (ARC), a national racial justice organization. At ARC she coordinated the groundbreaking Drop the I-Word public education campaign, a platform for people nationwide to drop the dehumanizing, racist slur “illegals," and to ask that the media do the same. Ms. Novoa also wrote's "Drop the I-Word" column, which covered culture and media analysis on immigration.

Ms. Novoa is a seasoned communications strategist and has implemented campaigns across issues, including immigration, preventive health care, technology, early literacy and Venezuelan culture with the Matea Group in Washington, D.C., and Cause Communications and Ruder Finn in Los Angeles.

Ms. Novoa is on the board of Homies Unidos, an organization dedicated to gang prevention and intervention with families and youth in Los Angeles. She has a degree in English literature from California State University at Northridge, where she helped establish the nation’s first Central American Studies program and research institute.

Ms. Novoa’s work is driven by the philosophy that effective organizing, communications and culture work can advance worthy causes and enrich all our lives, making justice and equity priorities across race, sexuality, ableness, religion, class and gender. She is a Prince aficionada, a dancing machine and a lover of sunny days in Brooklyn, where she lives most of the year, though she tries to spend most cold months in her hometown of Los Angeles.

Twitter handle: 
@MoniNovoa, @DefineAmerican

People + Policy

= Positive Change for the Public Good

people + policy = Positive Change for the Public Good