Rusita Avila

Media Justice Organizer for the Media Literacy Project

Rusita Avila is an Albuquerque native. With over 20 years of experience as a community organizer, Rusita has organized for the American GI Forum, Bernalillo County Place Matters Team, Kalpulli Izkalli and La Raza Unida.

As the media justice organizer for the Media Literacy Project, Rusita ensures that the organization’s campaigns are connected to partners, members and constituents. Since 2000, Rusita has served as co-director of the South Valley Día de Los Muertos Marigold Parade and Celebration, and currently sits on the boards of South Valley Prep Charter School and the Depression & Bipolar Support Alliance.

Rusita's work with the Campaign for Prison Justice includes organizing the 2012 theater production From School House to Jail House with Roadside Theater and community partners. This production addressed the criminalization of youth and immigrants as well as the high cost of prison phone calls.

Rusita is also a licensed independent social worker. She has worked as a therapist and clinical director with many clients who were formerly incarcerated and with families who have a loved one incarcerated. In particular, she has worked with children in state custody who were being reunified with their families. As a clinician, she understands the importance of keeping families connected and the impact on children when this connection is disrupted.

People + Policy

= Positive Change for the Public Good

people + policy = Positive Change for the Public Good